Worldwide Natural Disasters UP FOUR (4) FOLD
Any Book of Revelation signs of the times watchers reading my blog? Take this report to church with you next Sunday.
The total number of natural disasters worldwide now averages 400-€“500 a year, up from an average of 125 in the early 1980s.17 The number of climate-related disasters, particularly floods and storms, is rising far faster than the number of geological disasters, such as earthquakes. Between 1980 and 2006, the number of floods and cyclones quadrupled from 60 to 240 a year while the number of earthquakes remained approximately the same, at around 20 a year. In 2007 the Oxfam International family of agencies responded to floods or storms in more than 30 countries.
The number of people affected by all disasters has risen from an average of 174 million a year between 1985 and 1994 to 254 million a year between 1995 and 2004. Earlier this year the Asian floods alone affected 248 million people.
Climate Alarm: Disasters increase as climate change bites
Oxfam Briefing Paper (PDF)
November 2007
New Media in Public Relations: The Fundamentals and Forecast for 2008
Join us at the next PR event as we discuss the topic €œNew Media in Public Relations: The Fundamentals and Forecast for 2008.€ The event will be on Thursday, January 17 from 7:30 – 9:30 a.m. at the University of Phoenix. Brad Baldwin with Rocky Mountain Voices and Dean Taylor with COMPLETExRM will be panelists with Malcolm Atherton of Business Wire facilitating.
Breakfast will be provided by Business Wire.
Click here to read the press release.
When:
Thursday, January 17, 2008
7:30 – 9:30 a.m.
Where:
University of Phoenix
5373 Green Street
Salt Lake City, UT 84123
Cost:
$10 – UTC Member
$20 – UTC Non-Member
For membership information contact Mark Lehnhof or Steve Reed at 801-568-3500
BlogHaus 2.0
Second year at the BlogHaus at CES. Scobleizer just came in and is streaming on Qik from his Nokia phone. He caught me talking with Rob Bushway from GottaBeMobile.com, a good guy that I met a few years ago when I was working at Agilix.
I’m in this upload at about 30 seconds in.
Beauty: Who Is Defining It?
This ad was highlighted in the WSJ (may require subscription) as one of the best of 2007. I really like this ad. Like the content and the greater message that is delivers.
As you will see, we marketers have gone overboard to lie and cheat to create the fiction that is beauty. If you’ve got daughters, sit them down and watch this short video segment. What we see is often not the truth, especially in the day of digital imaging.
Is the image that was used in the advertisement reflecting “more” beauty that what was caught on film (actually probably a digital image)? Watch the movie and see the transition.
Video Cruncher
Excited to start throwing video at this bad boy!
Screen Sharing is Cool
I found that I can login to my Mac Pro and drive video product from my laptop — all while I lie comfortably in bed. I’m not sure if this is a Leopard feature or something that I’ve probably never tried. Great functionality. I love to check in to see the status of a project that is rendering.
Digital Christmas Card from Panerai
It’s been about 6 years now that I’ve been a Panerai owner. Today Panerai sent me a digital holiday message through email. I loved that it wasn’t encoded with hard-core HTML and digital tracking codes back to the mothership to see the precise second I opened the message. It was simple — a respectable sized picture (seen below) with the text.
What I like most about my Panerai: it’s a completely analog device. It’s an old-fashioned watch under a masculine 44mm case. I purposefully selected the manual wind movement over the automatic.
This marketing is a perfect match of the brand.
WE WISH YOU ALL THE BEST FOR THE NEW YEAR.
OFFICINE PANERAI
Marketing & Comunicazione
www.panerai.com <http://www.panerai.com/>
Feed the World … Flashback
Thanks to John Furrier for this Flashback:
We read all the time about the €œcharity that is provided by celebrities. After seeing this video, I wanted to know the economic / financial value of Band Aid’s efforts. It’s actually a reasonable amount of money that was funded by the efforts of a few that has channeled a consistent flow of help to those less fortunate.
Here’s what I learned:
Between 1999 and YE 2006, THE BAND AID CHARITABLE TRUST has received revenues of £24,656,052 (~US$49,626,000) and had expenditures of £15,787,830 (~US$$31,779,000).
Sir Bob Geldof (most of us probably know him for his role in Pink Floyd The Wall movie), head of the Trust, signed his name to the 2006 audit report that shows:
2006 spending on grants totaling £4,999,391 (2005 -£8,797,811). The activities to be funded by Band Aid grants fall into four main categories: Food Security and Livelihood Projects (£900,000); Health Improvement: (£670,000); Education and Assistance for Children; Water and Sanitation: (£2,800,000); Fundraising activities. They also reported holding an emergency fund of £5 million in reserve€ for natural disaster or humanitarian crisis in or around Ethiopia.
Info from Charity Commission.
Seth Godin Says Blendtec Does it Right
€œ”There’s something really, really big happening, and it’€™s going to be messy,” Godin said.
When it comes Marketing, Seth Godin is today’s Guru. So when Godin tells marketing execs at the 2007 Search Engine Strategies conference in Chicago that they are wasting money on search marketing, people take notice. The amount of money flowing into internet advertising grew 36 percent in 2006. However, Godin thinks that the money isn’t being properly utilized on new media tools like blogging or social networking.
He did recognize George Wright’s efforts at Blendtec, who I interviewed in a podcast at the beginning of their campaign. Blendtec has been wise stewards of a small marketing budget that has turned their little know brand into one of the top 10 video series on YouTube.
“One company doing it the right way, according to multiple speakers and attendees on Monday and Tuesday, is Blendtec, a 30-year-old manufacturer of blenders. The Utah-based company achieved viral video fame with a clever online spot in which founder Tom Dickson showcased the power of his blenders by pureeing an iPhone.”
Marc Orchant — You’ll be missed
Marc,
Thanks for the brief conversations you shared with me. Thanks for your insight and direction. Thanks for being open and willing to help.
I’ll miss you. The world will miss you.
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