Digital Christmas Card from Panerai
It’s been about 6 years now that I’ve been a Panerai owner. Today Panerai sent me a digital holiday message through email. I loved that it wasn’t encoded with hard-core HTML and digital tracking codes back to the mothership to see the precise second I opened the message. It was simple — a respectable sized picture (seen below) with the text.
What I like most about my Panerai: it’s a completely analog device. It’s an old-fashioned watch under a masculine 44mm case. I purposefully selected the manual wind movement over the automatic.
This marketing is a perfect match of the brand.
WE WISH YOU ALL THE BEST FOR THE NEW YEAR.
OFFICINE PANERAI
Marketing & Comunicazione
www.panerai.com <http://www.panerai.com/>
