Beauty: Who Is Defining It?

This ad was highlighted in the WSJ (may require subscription) as one of the best of 2007. I really like this ad. Like the content and the greater message that is delivers.

As you will see, we marketers have gone overboard to lie and cheat to create the fiction that is beauty. If you’ve got daughters, sit them down and watch this short video segment. What we see is often not the truth, especially in the day of digital imaging.

Is the image that was used in the advertisement reflecting “more” beauty that what was caught on film (actually probably a digital image)? Watch the movie and see the transition.


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