New Media in Public Relations: The Fundamentals and Forecast for 2008
Join us at the next PR event as we discuss the topic €œNew Media in Public Relations: The Fundamentals and Forecast for 2008.€ The event will be on Thursday, January 17 from 7:30 – 9:30 a.m. at the University of Phoenix. Brad Baldwin with Rocky Mountain Voices and Dean Taylor with COMPLETExRM will be panelists […]
Beauty: Who Is Defining It?
This ad was highlighted in the WSJ (may require subscription) as one of the best of 2007. I really like this ad. Like the content and the greater message that is delivers. As you will see, we marketers have gone overboard to lie and cheat to create the fiction that is beauty. If you’ve got […]
Don’t GIVE UP on Vista
Vista is the first operating system from Microsoft since Windows 98 that I did not use "before" it was officially released. To be honest, I’m feeling a little lost and not sure what I’m missing. I just might have to install it somewhere to play and experience it for myself. In the mean time, the […]
Bono, a Marketing Genius
First Steve Jobs and a U2 branded iPod loaded with the U2 collection. Now iLike and Amazon.com. This time burning hot iLike (Bono is an investor through Elevation Partners) gets to present U2’s product to hundreds of thousands of listeners / watchers before it’s available. U2’s new Wave of Sorrow isn’t on the radio. It’s […]
Link Love from Bluehouse Skis
I truly enjoyed meeting the team at Bluehouse skis. It’s good to see the comments from readers that they felt the video helped explain the product and more about the guys behind the brand. Best of luck to the team at Bluehouse.
Cool Word: Advertrying or Tryvertising
Concept is providing product trials or hand-on experiences with prospects. Examples: Maytag: working washing machines consumers can use prior to buyingTylenol PM: Sample on a resort bed with note that says, “welcome to your vacation. Now get some sleep.”
World-Wide Social Networking Users by Location
As reported in the Wall St. Journal today, it looks like North America takes 3rd place in the percent of world-wide Social Networking users.By the end of [2007], Asia will account for 35% of the world’s social networking users, with 28% of users in Europe, the Middle East and Africa, 25% in North America, and 12% in the Caribbean and Latin America, according to research firm Datamonitor Plc.
More Web Video, Less TV
Reported in AdAge:Almost 29% of the 12- to 64-year-old population report that the PC is competing with the TV for their entertainment time.More than 22% of 18- to 24-year-olds say they are watching less TV since they started using social-networking sites.
Buying Radiohead vs. Van Halen’s Record Label
Radiohead allowed me to pay them, not the record company, producers, channel distribution, and retailer…. The music industry and all artists in other industries have the opportunity to leverage the web for one-to-one marketing and sales…. They cite an example from Magnatune, where people are willing to pay more because they know the money will go to the band.
Blendtec featured in WSJ
Last fall, I met George Wright at Blendtec when they launched their “Will it Blend” campaign…. Well George’s efforts have brought him coverage in today’s Wall Street Journal (July 2, 2007 : page B4 : subscription required). They also posted a video with behind the scenes clips.
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