Cool Word: Advertrying or Tryvertising

I came across this term in an article in the CMO Strategy section of AdAge. Term was new, but the concept has been around a long time. Concept is providing product trials or hand-on experiences with prospects.

The web and broadband made advertrying a staple for software marketers. Today it’s a common thing to provide downloads of software on a trial basis that expire after a period of time or number of uses. Even today Adobe offers near 1GB downloads of their $1,000 professional applications.


The article was written by Brian F. Martin, founder-CEO of Brand Connections. Martin provides a podcast on marketing and branding at I just subscribed.


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