Video on Computer or TV: It’s all in the Length

Good market data in AdAge showing where consumers prefer to watch video content — on their TV or computer. Not surprisingly, people prefer shorter videos on their computer and longer videos on their TVs. Frank Magid Associates’ research shows 18-24 year olds are twice as likely to watch a 60 minute video on their computer compared to older age groups.

Challenges with Podcasts

NPR, WSJ, and even ESPN are offering content that listeners can access on their own timeline.Advertising is a natural for these traditional media companies. They fund their businesses through ads.Unfortunately, I’m of the opinion (as is John Furrier at PodTech.net) that interruption marketing just doesn’t work. Even as I tried to access the NYTimes URL to share in this post, I had to wait 20 seconds to watch an advertisement — or perhaps I should say, I had to ignore the in-your-face advertisement to get the URL.

Article on Robert Scoble in new Blogger and Podcaster Magazine

Robert Scoble is a cool guy. I’ve really enjoyed getting to know him personally through my working with PodTech.net. Back in March, Rocky Mountain Voices sponsored Robert as a guest for a meet-up event. Robert’s topic was Living in a Google World.

I thought this article was cool as it chronicles Robert’s work experience and connections with the right people that lead him to the blogger A-List. In the article, Robert is the first to recognize that to join the A-List, all you have to do is write good content and get readers.

Robert works hard. not many — if any at al l– can compete with the content Robert’s collecting and producing right now. Just see the number of video’s he’s delivering as part of the Scoble Show. I know how hard this is with my work at Rocky Mountain Voices. He deserves the credit. He’s also married to a very nice

Enjoy the article at:
http://www.bloggerandpodcaster.com/ or
http://mag1.olivesoftware.com/ActiveMagazine/welcome/BLG/Bloggers-04-2007.asp

Brad at TaylorMade

I interviewed Sean Toulon, EVP of Product and Brand Creation, and Benoit Vincent, Chief Technical Officer for a story I’m doing over at Rocky Mountain Voices…. He is one of the key guys (if not the key guy) responsible for creating the single driver head and customizing for each player with the Moveable Weight Technology (MWT)…. His background in aerospace design is coming to use with the new materials and manufacturing processes to create golf clubs and balls on computers first and then prototype second.

Rocky Mountain Voices New Workhorse

Canon XH A1

Podcasting #1 Improvement to Learning

Podcasting was recognized as the top technology to improve learning (see page 84, Table 6.4). This study is based on quantitative data from nearly 29,000 freshman and senior students at 96 higher education institutions. The focus is on the kind of technologies students are using, with the skill levels, how technology contributes to the undergraduate experience, and the value in terms of learning.

YOU-ser Generated Content

I think back on how my use of computers has changed. My computer used to open with a flashing cursor. I had to insert disks to load programs just to “begin” to create something — mostly word processed documents or spreadsheets. Now I turn on my computer to connect to the web. To read or experience what others are creating. If the web isn’t there, my computer is less valuable to me.

PodCamp West 2006 Wrap-Up

It was cool to hang with the early west-coast podcasting experts at Podcamp West in San Francisco. It was fun to connect with Doug Kaye, the original IT Conversations podcaster, one of the first podcast subscriptions. I made some good contacts with whom I can share best practices.

Social Media / Marketing in 2006 Elections

In their 2006 election coverage, National Public Radio (NPR) interviewed Joe Trippi, 2004’s campaign manager for Howard Dean and the author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything.Trippi highlights how social media technology introduced in the past two (2) years is changing the relationship with voters (or in marketing lingo: prospects and customers). I found his example of the Nixon and Kennedy debate very telling.The example: Radio listeners thought that Nixon was the clear winner of the debate because of Nixon’s handling of the questions.Television watchers, a new medium, clearly placed the win on Kennedy due to his youthful face and clean-shaven , prepped-for-viewers look.It reminded me of the “marketers” quest for sick web sites, colorful paper collateral with killer logos, and ad copy with the catchiest of phrases or images to attract attention.Today, the he new medium of social media with pages on Facebook and MySpace, podcasts, and the journalistic efforts of millions of opinionated bloggers can add new voices to the traditional “polished” face being presented by media, marketing, and political consultants.Businesses need to thing outside the box of traditional marketing and promotional options.

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