Social Media / Marketing in 2006 Elections

In their 2006 election coverage, National Public Radio (NPR) interviewed Joe Trippi, 2004’s campaign manager for Howard Dean and the author of The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything.

Trippi highlights how social media technology introduced in the past two (2) years is changing the relationship with voters (or in marketing lingo: prospects and customers). I found his example of the Nixon and Kennedy debate very telling.

The example:

It reminded me of the “marketers” quest for sick web sites, colorful paper collateral with killer logos, and ad copy with the catchiest of phrases or images to attract attention.

Today, the new medium of social media with pages on Facebook and MySpace, podcasts, and the journalistic efforts of millions of opinionated bloggers can add new voices to the traditional “polished” face being presented by media, marketing, and political consultants.

Businesses need to think outside the box of traditional marketing and promotional options. Your target customers will form a relationship with you, but it’s far more likely that marketers will have to rely on much more than sexy-looking marketing. Today it’s honesty, self-publishing customers (through blog posts), and ongoing conversations. Real Simple Syndication (RSS) will turn the Internet upside down, allowing customers and prospects to have information sent to them, rather than rely on Google and other search tools to “find” relevant information.

NPR Story: Technology Pushes Politics into New Frontiers


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