Foremski Suggests that CMOs Need Social Footprints

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Tom Foremski is a smart guy with keen insight into the happenings of Silicon Valley. I interacted with him on a few occasions through PodTech.net and at the Bloghaus at CES. Foremski’s post today is targeted at marketing professionals.

The Question:
“Think about two equally educated candidates with similar experience but one candidate doesn’t have the same social or professional footprint in the mediasphere as the other. Which one gets the job?”

Marketing technology is requiring a new training ground. Classical marketing principles can be leveraged, but the instantaneous feedback and interaction available today is game changing. And while good marketing people have always listened to the prospect or customer, today marketing pros must listen, listen, listen to the “networks.”

Good stuff Tom.

June 17, 2008 | Filed Under Marketing

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