Do you dislike the “Mac” guy in Apple’s ads?
Radar is reporting that Apple is ditching Justin Long, the actor who humanizes the Mac in the commercial series. Sad. Personally, I like them. While I’m not fully convinced that the ads connect better for the Windows computer (John Hodgman) than the Mac (Long), calling the Mac a “smug little twit” certainly feels a little over the top.
Does being productive from the first use experience make him smug? Maybe. As for me, I was certainly sold that Apple knew how to connect with me as a user (even a somewhat technical user). Does catering to core messages that differentiate the Mac make him smug? Does catering to user needs with a start-to-finish software and hardware solution make him smug? Does offering consumer friendly, not techie messages make him smug?
Geek is in? Well ya. But I don’t see that these commercials truly cater to the “geek” on either the Windows or the Apple front. I like the ads. I like the non-suited, hands-in-pockets casual in the Mac personality. But then again, I guess I’ve moved into the “Apple Fanboy Camp.”