Social Experiment in Branding

Brand is more than a logo. And the new web application shows this. Brand is what’s in someone’s head based on their interaction with the company / product. It can be generic, specific, good, or bad. Marketers influence this through advertising, packaging, voice greetings, logo, color, athletes, price, and more. What people ultimately associate, […]

Multiple Marketing Messages. One Brand Promise.

Having produced many podcasts myself, I must confess I’m a big fan of Brian Martin‘s Brand Fast-Trackers series. The quality of conversation and the recording make it stand out above the average. I look forward to the guests, the insight, and the learning I get from listening. John Adams, the CEO of The Martin Agency, […]

Associated Press connects to bloggers

Now that makes perfect sense for the people feeling the greatest pressure from bloggers: paid journalists.