Apple’s Swamped: Picture’s worth a 1,000 words

My One-on-One membership is quickly coming to a close. It’s time to try to get in some training on DVD production in Final Cut Studio. Went to the Concierge to book a session at the Apple Store at The Gateway in Salt Lake City. This is what I see when I try to register. 🙁

Since the iPhone 1.0, the dynamic at the Apple store has totally changed. Lot’s of people coming in for help with their devices. The core customers used to be creators. Now that same customer has become a “consumer” of the creative. Maybe Apple needs to open a new store for iPhones and iPods so the computing and software needs for creative types can be addressed without all the people needing a replacement to a faulty device.




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