iPods and Facebook challenge beer on campus

I found this interesting. iPods picked up a lot of points over the past year. And even though iPods are on top of beer, the iPod picked up points somewhere else because beer is really only a close second. Not surprisingly for me, Facebook appears out of nowhere and ties beer in the Top 5 “In” things on campus.


Spring 2005 Spring 2006
iPods 59% 73%
Drinking beer 72% 71%
Facebook.com NA 71%
Drinking other alcohol 65% 67%
Text messaging 59% 66%
Source: Spring 2006 Lifestyle & Media Study, Student Monitor


One Response to “iPods and Facebook challenge beer on campus”

  1. thebizofknowledge on June 9th, 2006 12:20 am

    I think it’s kind of funny that iPod has surpassed beer like that. Back when I was in school, there wouldn’t have been any tech things on the “in” list. What happened to football games and late-night pizza?