WSJ covers Apple’s retail store strategy
I was hooked the first time I stopped into an Apple store. And it appears the rest of the tech shopper market that prefers to have a human interaction with sales associates that speak the “human” languages do too. Unlike CompUSA or other retail technology stores, where the sales people are gear heads who like to use gibberish and feeds and speeds to show off their tech knowledge, Apple’s sales people are passionate about how they can use a computer to create something that makes life more enjoyable and educational.
I loved this quote from the article:
William Mon, a student at Rutgers University, New Brunswick, N.J., who will graduate later this week, says he tries to visit his local Apple store whenever the company introduces new iPods and other products. Mr. Mon, 21 years old, says that by using large open tables to display its products, rather than cluttering them on store shelves, Apple makes it easier for visitors to play with them.
“It’s not like a regular store,” he says.
The full article is available here.