Apple store experience
If you haven’t been to an Apple retail store, you’re missing out. I recently visited the store at The Gateway in downtown Salt Lake City. Here are a few reasons it left an impact on me.
- The team was helpful and friendly. Great customer service and passionate people.
- Cool retail experience. Lots of technology to touch and play with. Groovy lighting and fixtures. Clean layout and brightness. Warm tones from hardwood.
- I felt at home. As a marketing guy, most of my energy is spent in creative thinking. I loved the atmosphere in the Apple store. I had a hard time leaving. It was like being at a great restaurant and not wanting to leave because of the great smell, ambience, and service.
- Education value. I sat in on two educational sessions on using a Mac and various Mac software. I was blown away. It was fun. It was creative. It made me think differently about how I interact with my computer.
My wife has a Mac that we purchased for video editing. I love to sit down and enjoy the experience of using her computer. The problem is that it’s nearly impossible to get a time slice because my wife’s always there. And I don’t blame her.
I’ve come up with the solution: I’m getting my own. Apple, as soon as you have that 12″ MacBook Pro, I’m there.