John Adams, the CEO of The Martin Agency, was a recent interview. The Martin Agency became the first advertising agency to be named “Agency of the Year” five times by Adweek magazine. Adams brings 30 years of experience to the table when he talks about marketing. He’s worked to create some amazingly memorable campaigns, mascots, marks, and more. A recent success is his work with GEICO and their gecko and caveman campaigns.

An insight from this podcast that hit me as a very unorthodox and perhaps breakthrough was Adam’s recognition and support for deeper layers and multiple messages. This is one trend that makes a lot of sense for new media and marketing to the digital-raised, multi-tasking, short-attention span Millennials. Check out the quote below, and be sure to listen to the full podcast for additional insight.

Consumers themselves in many ways account for the recent explosion of multiple advertising messages across both old and new media. Adams believes today’s consumers have advanced beyond classical marketing tenets. “The capacity of people to hold multiple ideas about the same brand in their minds at the same time has absolutely evolved,” says The Martin Agency topper. “We are finding out with GEICO and with other brands that it is not only possible but highly desirable to tell multiple stories and have multiple promises for a brand, which is contrary to the way we were all taught.” Placing a specific brand message with the audience most likely to embrace it is the other portion of the equation. The GEICO campaign, with its multiple messages delivered nearly simultaneously, offers a perfect case study. “The one thing that unifies them is the overarching brand promise: ‘A 15-minute call could save you 15 percent or more on your car insurance.’ But the way in which each of those campaigns is done is completely different, and 30 years ago that would have been heresy.”

- From Episode: John Adams downloads on four decades with The Martin Agency

I joined Robert Merrill, Thom Allen, and Michael Reinbold to talk about the forming of Rocky Mountain Voices, social media, and the future of marketing via social mediums. I even go out on a limb and talk about how marketing agencies will rise to the occasion and excel at social media.

Thanks for including me on the CouchCast.

Nielson Online research showed “73% of active Web users watched online video in December.”

Other findings:

• Women twice as likely to watch network television programming online (example: watch ABC over YouTube)
• Men 18-34 are twice as likely to watch user-generated content
• Watchers of one network online tend to be loyal to that network (hum, I wonder if this has anything to do with the quality of programming offered by technology by companies like Utah-based Move Networks)

Article likely requires a subscription and can be found at http://online.wsj.com/article/SB120293498930866159.html.

The Consumer Electronics Show (CES) has always been the place where companies announced and demonstrated the newest gadgets and electronic devices. Phil and Scott are joined by three attendees, Brad Baldwin, Scott Barlow, and Randall Bennett, to discuss some of the products.

They talk about Vuzix, a company that demonstrated new visual devices for gaming. They also review how robotics continue to become more sophisticated. They also assess how power consumption continues to be an issue that needs to be considered as newer devices are developed.

Join us at the next PR event as we discuss the topic €œNew Media in Public Relations: The Fundamentals and Forecast for 2008.€ The event will be on Thursday, January 17 from 7:30 – 9:30 a.m. at the University of Phoenix. Brad Baldwin with Rocky Mountain Voices and Dean Taylor with COMPLETExRM will be panelists with Malcolm Atherton of Business Wire facilitating.

Breakfast will be provided by Business Wire.

Click here to read the press release.

When:
Thursday, January 17, 2008
7:30 – 9:30 a.m.

Where:
University of Phoenix
5373 Green Street
Salt Lake City, UT 84123

Cost:
$10 – UTC Member
$20 – UTC Non-Member

For membership information contact Mark Lehnhof or Steve Reed at 801-568-3500

I’m in this upload at about 30 seconds in.

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Bluehouse Skis with Bamboo Core

Today’s skis are a blend of high-tech construction and art. So to hear that Bluehouse Skis had implemented a ski core based on bamboo seemed a bit “old-fashioned” to say the least.

Adam Hepworth and Jared Richards determined their dream job would be to build and run a ski company. So the former college roomates, designed the new skis and incorporated bamboo inside. This is is all by design since bamboo used in our cores not only gives extra pop but allows the skis to take on many of the same stiffness and durability qualities of carbon fiber at a fraction of the cost. Additionally, the bamboo was lighter weight and gives backcountry skiers a wide ski for extreme powder but shaves off a pound and a half off their load. Bluehouse Skis are ideal for the A/T skier, a park crew taking it to the backcountry, or a novice skier who is looking for an exclusive ski to flaunt on the mountain.

Marketing and sales are online through the Bluehouse web site. The team is active with their blog and has already incorporated community feedback in their latest skis.

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