Bono, a Marketing Genius

First Steve Jobs and a U2 branded iPod loaded with the U2 collection. Now iLike and Amazon.com.
This time burning hot iLike (Bono is an investor through Elevation Partners) gets to present U2’s product to hundreds of thousands of listeners / watchers before it’s available. U2’s new Wave of Sorrow isn’t on the radio. It’s on [...]

Link Love from Bluehouse Skis

I truly enjoyed meeting the team at Bluehouse skis. It’s good to see the comments from readers that they felt the video helped explain the product and more about the guys behind the brand. Best of luck to the team at Bluehouse.

Cool Word: Advertrying or Tryvertising

Concept is providing product trials or hand-on experiences with prospects. Examples: Maytag: working washing machines consumers can use prior to buyingTylenol PM: Sample on a resort bed with note that says, “welcome to your vacation. Now get some sleep.”

World-Wide Social Networking Users by Location

As reported in the Wall St. Journal today, it looks like North America takes 3rd place in the percent of world-wide Social Networking users.By the end of [2007], Asia will account for 35% of the world’s social networking users, with 28% of users in Europe, the Middle East and Africa, 25% in North America, and 12% in the Caribbean and Latin America, according to research firm Datamonitor Plc.

More Web Video, Less TV

Reported in AdAge:Almost 29% of the 12- to 64-year-old population report that the PC is competing with the TV for their entertainment time.More than 22% of 18- to 24-year-olds say they are watching less TV since they started using social-networking sites.

Buying Radiohead vs. Van Halen’s Record Label

Radiohead allowed me to pay them, not the record company, producers, channel distribution, and retailer…. The music industry and all artists in other industries have the opportunity to leverage the web for one-to-one marketing and sales…. They cite an example from Magnatune, where people are willing to pay more because they know the money will go to the band.

Blendtec featured in WSJ

Last fall, I met George Wright at Blendtec when they launched their “Will it Blend” campaign…. Well George’s efforts have brought him coverage in today’s Wall Street Journal (July 2, 2007 : page B4 : subscription required). They also posted a video with behind the scenes clips.

A Brand Impersonator

Despite all the transplants from Southern Cal, we still don’t have have our own In-N-Out Burger…. It’s likely the Chadder’s can live off the hard work and brand building done by In-N-Out, at least in the short run…. Every business needs to be built on their own brand and incorporate experiences that give the brand strength to stand on its own in the face of market change, competition, price wars, and even impersonators.

Connect Magazine Column / Article

I am writing the Social Media Standouts article in Connect Magazine on new media publishing and social networking–with some help from Cydni Tetro and/or Tim Kapp. The first article is out in the May issue. I have added the article below. You can also read the article online at Connect-Utah.com.
Next month’s article is on RSS.
Converse [...]

Marketers Host Geek Show…

Maybe Niroshan Ramachandran who worked on the Human Genome project and is now leading the charge on Proteomics…. Happy to share the marketing stage w/ Bruce or Cyd any day, of course I’m the only one geeky enough to have a blog (that’s also setup on my own domain…with a self install of WordPress)…. ;-) While I’m at it, if the geeks are looking to bring other marketing experts to town, I’d also love to hear from Al Ries or Laura his daughter (my favorite book on marketing is still “Positioning”).

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