Foremski Suggests that CMOs Need Social Footprints
Tom Foremski is a smart guy with keen insight into the happenings of Silicon Valley. I interacted with him on a few occasions through PodTech.net and at the Bloghaus at CES. Foremski’s post today is targeted at marketing professionals.
The Question:
“Think about two equally educated candidates with similar experience but one candidate doesn’t have [...]
Social Experiment in Branding
Brand is more than a logo. And the new web application BrandTags.net shows this. Brand is what’s in someone’s head based on their interaction with the company / product. It can be generic, specific, good, or bad. Marketers influence this through advertising, packaging, voice greetings, logo, color, athletes, price, and more. What people ultimately associate, [...]
Multiple Marketing Messages. One Brand Promise.
Having produced many podcasts myself, I must confess I’m a big fan of Brian Martin’s Brand Fast-Trackers series. The quality of conversation and the recording make it stand out above the average. I look forward to the guests, the insight, and the learning I get from listening.
John Adams, the CEO of The Martin Agency, was [...]
Guest on CouchCast
I joined Robert Merrill, Thom Allen, and Michael Reinbold to talk about the forming of Rocky Mountain Voices, social media, and the future of marketing via social mediums. I even go out on a limb and talk about how marketing agencies will rise to the occasion and excel at social media.
Thanks for including me on [...]
73% Watch Video Online
Nielson Online research showed “73% of active Web users watched online video in December.”
Other findings:
Women twice as likely to watch network television programming online (example: watch ABC over YouTube)
Men 18-34 are twice as likely to watch user-generated content
Watchers of one network online tend to be loyal to that network (hum, I wonder if this has [...]
Guest on Technometria
I joined Phil Windley and Scott Lemon on the Technometria podcast. You can listen to or download the podcast here.
The Consumer Electronics Show (CES) has always been the place where companies announced and demonstrated the newest gadgets and electronic devices. Phil and Scott are joined by three attendees, Brad Baldwin, Scott Barlow, and Randall Bennett, [...]
New Media in Public Relations: The Fundamentals and Forecast for 2008
Join us at the next PR event as we discuss the topic “New Media in Public Relations: The Fundamentals and Forecast for 2008.” The event will be on Thursday, January 17 from 7:30 - 9:30 a.m. at the University of Phoenix. Brad Baldwin with Rocky Mountain Voices and Dean Taylor with COMPLETExRM will be panelists [...]
Beauty: Who Is Defining It?
This ad was highlighted in the WSJ (may require subscription) as one of the best of 2007. I really like this ad. Like the content and the greater message that is delivers.
As you will see, we marketers have gone overboard to lie and cheat to create the fiction that is beauty. If you’ve got daughters, [...]
Don’t GIVE UP on Vista
Vista is the first operating system from Microsoft since Windows 98 that I did not use "before" it was officially released. To be honest, I’m feeling a little lost and not sure what I’m missing. I just might have to install it somewhere to play and experience it for myself.
In the mean time, the alternatives [...]
Bono, a Marketing Genius
First Steve Jobs and a U2 branded iPod loaded with the U2 collection. Now iLike and Amazon.com.
This time burning hot iLike (Bono is an investor through Elevation Partners) gets to present U2’s product to hundreds of thousands of listeners / watchers before it’s available. U2’s new Wave of Sorrow isn’t on the radio. It’s on [...]