American Express is Placing Ads on my Billing Page

I was not expecting to see this. An interruption marketing piece. An advertisement on a private web page behind a secure login where I go to review and “pay” my American Express bill (see screenshot below)?   

Wow. Does anyone else find this a bit weird? Apparently the marketing executives at American Express have missed the Seth Godin classic, “Permission Marketing”.

I remember the time when online advertising was considered a last resort for a company to make money off a web page. Now it looks like that if there’s a web page that someone will view, and the company can make money from the presentation of pages, it’s acceptable to pocket the money.

Perhaps it was a “budget” meeting where someone said, “Hey, I know how we can make an expense into a revenue model: get people to convert from paper billing and serve up online ads where we can make money.”

Tacky.

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