73% Watch Video Online
Nielson Online research showed “73% of active Web users watched online video in December.”
Other findings:
- Women twice as likely to watch network television programming online (example: watch ABC over YouTube)
- Men 18-34 are twice as likely to watch user-generated content
- Watchers of one network online tend to be loyal to that network (hum, I wonder if this has anything to do with the quality of programming offered by technology by companies like Utah-based Move Networks)
Article likely requires a subscription and can be found at http://online.wsj.com/article/SB120293498930866159.html.