Marketers Host Geek Show…

Maybe Niroshan Ramachandran who worked on the Human Genome project and is now leading the charge on Proteomics…. Happy to share the marketing stage w/ Bruce or Cyd any day, of course I’m the only one geeky enough to have a blog (that’s also setup on my own domain…with a self install of WordPress)…. 😉 While I’m at it, if the geeks are looking to bring other marketing experts to town, I’d also love to hear from Al Ries or Laura his daughter (my favorite book on marketing is still “Positioning”).

TaylorMade Golf’s CTO: The Inside of Club Design

Today technology and science are pushing distance and performance for both tour players and weekend warriors. Benoit Vincent, TaylorMade Golf’s Chief Technology Officer, talks with Brad Baldwin about how technology and innovation are driving golf club design. Computer Aided Design (CAD) and sophisticated analysis and monitoring tools allow designers to create, “play” and even hear a club in a digital world long before it’s crafted into titanium or steel. Borrowing manufacturing processes from the aerospace industry, TaylorMade is stretching the limits of what a driver should look like and how it will perform.

TaylorMade Golf’s Product & Brand Man, Sean Toulon

Working with tour players like Sergio Garcia, Retief Goosen, Darren Clark, John Daly, Paula Creamer, and on and on. Working with an engineering team that pushes the limits of aerospace materials and design strategies to create 460cc marvels of art and function. As Sean said, “golfers are a pretty passionate group.”I learned that Sean was the guy behind the product, business, and marketing plans to create and launch the R7 driver. As he said in the podcast, he arrived at a European tour event on a Monday night with drivers in hand for testing.