iPods and Facebook challenge beer on campus

I found this interesting. iPods picked up a lot of points over the past year. And even though iPods are on top of beer, the iPod picked up points somewhere else because beer is really only a close second. Not surprisingly for me, Facebook appears out of nowhere and ties beer in the Top 5 “In” things on campus.

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TOP 5 ‘IN’ THINGS ON CAMPUS
Spring 2005 Spring 2006
iPods 59% 73%
Drinking beer 72% 71%
Facebook.com NA 71%
Drinking other alcohol 65% 67%
Text messaging 59% 66%
Source: Spring 2006 Lifestyle & Media Study, Student Monitor

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